Liezel Holmes is Managing Director: Grains at Tiger Brands Limited, having been appointed to this role in February 2024 as part of a major organisational restructure.
She began her professional journey with Tiger Brands around two decades ago, joining as a graduate in marketing and steadily rising through customer-marketing, brand management and leadership roles across multiple business units.
Holmes holds a Bachelor of Commerce in Marketing from the University of Pretoria.
In her current capacity, Holmes is responsible for overseeing the grains business unit—one of Tiger Brands’ core portfolio pillars—with a focus on driving growth, optimising supply-chain performance, and strengthening the company’s connection to consumers and customers in South Africa’s fast-moving consumer-goods sector. Her leadership reflects a deep internal talent pipeline ethos, having progressed entirely within the company, and underscores the company’s strategic shift toward simplified, agile business units.
Holmes is recognised for her ability to combine marketing insight, operational discipline and customer-centric thinking—qualities that support Tiger Brands’ ambitions to streamline its operations and reinforce its brand relevance in a competitive market.