
Aïda Diarra
Aïda Diarra is Senior Vice President and Head of Sub Saharan Africa, at Visa Inc. In this capacity, she oversees Visa’s business operations in 45 countries and five offices in Sub-Saharan Africa. Her focus is digitizing cash, driving wider digital acceptance, and promoting financial inclusion in the diverse markets of the region. Tell us about your early years and growing up in your family background? I was born in Senegal, with mixed parentage from Mali and Niger. I spent the early years of my life in Senegal and Côte d’Ivoire, and a year in Paris. Along the line, my parents divorced and I joined my mother in Ethiopia where she had relocated. I did the second part of my high school there. I went to university in France and graduated with a degree in Economics. I followed this up with a bachelor’s degree in Finance. Then, I did my MBA at the University of Hartford in Connecticut. Tell us about your career trajectory? My first job was as a marketer for the Welding Institute of France, despite not having experience as one. The institute had never done marketing before but they realized the industry was changing. They needed someone to













